Friday, April 29, 2011


Our Halton PSA's won yet another award!

The clever, Fourgrounds produced and written campaign was the winner of the IABC/Toronto OVATION Award for Multimedia/Digital Content Excellence!

Every year The Toronto Chapter of the International Association of Business Communicators (IABC) gets together to recognize excellence in communications at the OVATION Awards Gala. Professional communicators from across the Greater Toronto Area come together to celebrate the best the communications industry has to offer and acknowledge the exceptional achievements of their colleagues and peers. This year, IABC/Toronto received a record-breaking number of entries to the program.

The Halton Region wanted us to really take some creative risks with this campaign and obviously it paid off. The two commercials which were produced in association with Aexian Studios in Fonthill, ON played with storytelling and conventional narrative tools to bring life to a message of green continuousness and healthy living. Since their production in 2008, the commercials have been aired as Preroll videos on the web, in Silver City Movie theatres, on social media platforms and on broadcast television.

Fourgrounds is proud to be part of a Groundbreaking PSA campaign in Ontario, and these unique spots are just another example of how we don't just capture reality... we create it.

One of the Halton Region PSAs can be found on our portfolio page.

See the complete list of winners here.

Sunday, April 3, 2011

Testing Inverted RED Jib Rig

Picking up where our own Rick Fast left off on Twitter. Here are some more pics of our test build for an inverted RED rig on our small jib for an upcoming series of shoots this coming spring. Kudos to our Rick Fast and camera extraordinaire Mike Krasnay for building a sweet inverted jib rig. This should create some pretty amazing low angles and provide some nice led highlights via the integrated LED ring. Nice guys!!!

k on tech